Kristin Thomas

About Kristin Thomas

Brand strategist and marketing leader who combines vision, storytelling, and social innovation with operational excellence and leadership to build brands and optimize for today’s AI-driven discovery.”I am passionate about leveraging data-driven strategies and compelling content to drive growth for brands in an always-on, interactive environment. My expertise lies in leading creative, strategic, and client-focused teams to build awareness, fuel engagement, drive interest, and provide value across diverse audiences and channels. Through evergreen and campaign content, targeted content series, stellar client care, and an authentic, human approach to social media marketing, I help brands connect meaningfully with their audience.My career spans various industries, including Insurance, Software, Start Ups, Hardware, Financial Services, Hospitality, and Nuclear Power. I have honed my skills in social media, business development, employer branding, talent acquisition, and talent management. Most recently, I led the global Social Media team at Gartner.Beyond my professional endeavors, I am deeply committed to my community. I founded an organization to improve local parks and playgrounds and initiated the Malvern Community Arts Project, completing six community-funded public art projects in my small town. As a former Silicon Valley commuter, a mother of four boys, a community volunteer, a breast cancer survivor, and a dedicated professional, I find great joy in work that bridges the gap between brands and their target audiences.BY THE NUMBERS @ GARTNER:3M+ followers (social, YT and podcast)15k+ social media posts annually20 channels (incl video & podcast)12k+ associate advocates w/700M reach~65 monthly internal email newslettersOrganic growth of role-based channels & content:#1 SOV vs competitive set on LinkedIn38% increase in MQLs54% increase in followers181% increase in impressions160% increase in post clicks7.1% LinkedIn engagement rateAsk me about my five favorite accomplishments. I love to tell a good story!1. Convincing an entire town to let me paint art on buildings2. Surviving a solo hiking & camping trip out west3. Raising four sons, including identical twins4. Building a new business division - remotely5. Variety of work: from arcades to cooling towers!

Experience

1. Digital Engagement Director, Global Brand, Insights & Growth

   Great Place To Work

   Oct 2025 — Present · US

   I’m thrilled to share that I’ve started a new role as Digital Engagement Director at Great Place To Work (a standalone company under the UKG umbrella).This next chapter is a bit of a pivot, but also a wonderful combination of my experience in HR, Consulting, Brand, and Marketing. After many recent years leading global social media for big brands, I’ll now be working directly with GPTW’s external partner ecosystem—capturing, elevating, and amplifying executive and employee voices alongside GPTW’s own. Social media won’t be far; I’ll also have the opportunity to partner cross-functionally with social and many other teams to create powerful, cohesive digital storytelling that strengthens brands.With partnerships spanning companies, 20M employees, and 180+ countries, the impact and reach are extraordinary. What makes Great Place to Work unique is that it’s both the name of the company and the certification and partnership that organizations worldwide aspire to earn. Being a GPTW company is proof—a trusted signal that a company is delivering on its promise of culture and employee experience and executing the Great Place to Work effect to deliver stronger business performance and greater profitability.What drew me most is GPTW’s dual mission: helping organizations become truly great places to work—while also walking the talk internally. I\'m thrilled to be joining Kim Peters\' Strategic Partnerships team and to bring the Great Place to Work effect to life. I’ll be working remotely (with occasional travel) and couldn’t be more energized to contribute to a mission-driven company shaping the future of work.

Education

• Immaculata University

  BS

• University of San Francisco

  Coursework

Skills

• Internet Recruiting
• Hiring Employees
• Diversity & Inclusion
• Performance Improvement
• Community Outreach
• Salesforce.com
• Sourcing
• Applicant Tracking Systems
• Recruiting
• Event Planning
• Temporary Placement
• Fundraising
• Program Management
• Employment Marketing
• Performance Management
• Employee Training
• Financial Recruiting
• Human Resources
• Coaching
• Organizational Design
• Talent Management
• Talent Acquisition
• Organizational Development
• Employer Branding
• Employment Branding
• Succession Planning
• Change Management
• Candidate Attraction
• Technical Recruiting
• Career Skills
• Leadership
• Event Management
• Employee Engagement
• Employee Surveys
• Career Development Coaching
• Management
• Fundraisers
• Recruitment Marketing
• Organizational Effectiveness
• Arts