Kristin Smith
VP Group Strategy Director | Brand, Creative & Cultural Strategy | Context Curator | Narrative Architect | Insight Instigator | Cultural Translator | Creative Hypeman
- Role
- VP Group Strategy Director at Uwg Inc
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Kristin Smith
I’m a senior strategy leader with deep experience in brand, creative, and cultural strategy. I help brands unlock human insights that inspire breakthrough creative and build meaningful connections with their audiences.I specialize in shaping narratives that are culturally relevant, creatively rich, and emotionally resonant. Whether building brand platforms, crafting campaign strategies, or translating cultural signals into actionable insights, I bring clarity and direction that fuels creative teams and delivers impact.I’m passionate about building strategic cultures where brave thinking, curiosity, and craft are valued. I value leadership roles that allow me to shape vision end-to-end, mentor teams, and help brands and agencies create work that truly makes a difference.
Experience
VP Group Strategy Director
Jan 2026 — Present
Education
Jackson State University
Bachelor of Arts - BA, Design and Applied Arts
1998 — 2002
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