Kristin Shuff

About Kristin Shuff

Accomplished senior marketing executive. Proven success in driving efficient customer acquisition in both aggressive technology startups and complex corporate environments. Responsible for performance-based marketing programs that grow startups to multi-billion dollar businesses. Track record in developing world class brands across a range of industries. Leadership competencies in identifying top talent, building teams, creating a vision, collaborating cross-functionally, and operating in an agile environment with excellence. Passion for inspiring teams to find the intersection of curiosity, creativity, and analytical thinking to solve business problems.

Experience

1. Divisional Chief Marketing Officer, SVP of Marketing, Lightstream, a Division of Truist

   Truist

   Aug 2012 — Present · San Diego, CA, US

   Responsible for efficient acquisition of consumer loans for LightStream, the nation\'s premier online lender and a division of Truist.* Grew this startup into a profitable, multi-billion-dollar portfolio and a significant contributor to enterprise growth, with multi-six-digit annual revenue. Business has incredibly strong efficiency ratio.*Oversees and executes the company’s performance-driven marketing program, including online, direct, partnership and brand strategies. Manages multi-million dollar marketing budget. Leads development of new acquisition channels.* Growing a world-class brand and customer experience, with world-class Net Promoter Score and a recent J.D. Power award for customer satisfaction.* Drives a test-and-learn environment for continuous improvement and optimization.* Expertise includes brand strategy, web site performance/UX/UI, SEO, SEM, online and offline advertising, public relations, promotions.* Acquires and manages strategic partnerships and drives product line expansion.* Leads, coaches and develops a team of best-in-class marketing professionals.

Education

• San Diego State University

  MBA, Executive Program

• University of Michigan

  B.A., Psychology

Skills

• Corporate Branding
• SEO
• Strategy
• Coaching and Developing
• Web Analytics
• Integrated Marketing
• Brand Management
• Marketing Strategy
• Media Planning
• Marketing Research
• Ppc
• Social Media Marketing
• Online Advertising
• Strategic Marketing Counsel
• Analytics
• Public Relations
• Marketing
• Start-Ups
• Creative Direction
• Marketing Communications
• Lead Generation
• Market Research
• Strategic Planning
• Team Leadership
• Strategic Partnerships
• Email Marketing
• Direct Marketing
• Digital Marketing
• Advertising