Kristin Shufelt
Brand Manager at Athletic Brewing Company
- Role
- Senior Brand Manager - Partnerships at Athletic Brewing Co.
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Kristin Shufelt
Experienced brand manager with a demonstrated history of spearheading strategic partnerships, driving growth opportunities, and implementing marketing initiatives in the consumer goods industry. Passionate about elevating brands through cross-functional team collaboration and executing marketing strategies that increase sales and expand market penetration.Areas of expertise include: Cultivate collaborative relationships with cross-functional teams and external partners Lead agency partners in development of marketing materials from concept pitches to delivering final assets on-time and on-budget Translate brand strategies into actionable initiatives across multiple product categories Manage and track reports monitoring key performance metrics Leverage consumer insights to identify and implement growth opportunities Elevate brands through product development and go-to-market strategies Partner with internal creative teams on seasonal ad campaign execution Identify opportunities to improve and streamline operational processes
Experience
Senior Brand Manager - Partnerships
Feb 2024 — Present · US
Education
Gettysburg College
BA, Psychology
2004 — 2008
Cornell University
Certificate, Marketing Strategy
2020 — 2020
DIS - Study Abroad
Copenhagen, Denmark
2006 — 2006
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