Kristin Sherwood
VP, Partnerships Experiential @Wilkins Media
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WORK HISTORY
VP, Partnerships Experiential @Wilkins Media
Nashville, TN, US
Create marketing + media strategy for local, Regional and National Accounts.Develop turnkey marketing solutions across programmatic, ooh, mobile and experiential formats. Launch brands in crowded markets to get people talking + engaging.
EDUCATION
The University of Kansas
BA- Journalism, Marketing & Communications
Questrom School of Business, Boston University
MS International Marketing, MS International Marketing
ABOUT KRISTIN SHERWOOD
Industry recognized collaborative leader that believes in raising the bar: a proven ability to drive significant revenue growth, client retention and YOY growth; impacting sales performance through client relationship nourishment resulting in securing $845M incremental dollars across multiple platforms in just 4 years. A passionate, creative, & consultative approach to every client; paired with a keen understanding of the consumer landscape + customer journey, behavioral motivators that drive action, & experiential ideation in both traditional and non-traditional programs resulting in unparalleled partnership campaigns, ultimately leading to long-term opportunities for cross-sales & up-sales. Accounts: HBO, NFL, MLB, Starz, SHOWTIME, Mattress Firm, Best Buy, COSTCO, 20th Century Fox, Sony, Spotify, Playstation, Intuit, Coors, MD Anderson, and more. Specialties: Integrated marketing solutions, partnership/sponsorship marketing, storytelling, digital marketing, SEO, media planning, business development, CRM, data analysis, product marketing, sponsorship sales, media sales, market research, content creation, & negotiationTestimonials:Kristin’s marketing aptitude is exceptional & among the best I have seen in 17 years of agency experience: the astuteness & joie de vivre necessary to overcome tough challenges & personalities, guiding multi-disciplinary teams through the entire campaign lifecycle. She is both a dynamic leader & an expert who wins the respect of executive management through her integrity & unwavering desire to deliver highly effective & award-winning marketing campaigns-Jen Vega, SVP of Marketing at Brand MuscleI can confidently say that 100% of her work was consistently ranked among the best carried out within DIRECTV. Senior Managers are called upon in DIRECTV to present new, innovative ideas to drive new customer sales for the organization. Her sponsorship programs with such clients as HBO, Starz, & NFL were specifically responsible for driving the highest valued customers across all of DIRECTV. Her communication & commitment was consistently demonstrated across all of her projects in order to exceed expectations-J. Roberts, Supervisor while at DIRECTV
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