Kristin Sedgwick
- Role
- Sr Brand Manager - Hot Spring Spas, Freeflow Spas, Fantasy Spas at Watkins Wellness
- Location
- Oceanside, CA, US
- LinkedIn followers
- 500 followers
About Kristin Sedgwick
Every brand has a story worth telling, and I’ve spent my career crafting ones that matter…
Experience
Sr Brand Manager - Hot Spring Spas, Freeflow Spas, Fantasy Spas
Aug 2023 — Present
Develop and implement short and long-term brand strategies, including creation of brand vision, positioning, and promises for Hot Spring Spas, premier brand in the industry. Lead research studies including voice of customer reports for the brand and analyze trends to help identify opportunities for future growth. Monitor consumer and channel partner understandings and insights to define needs, attitudes and values that ensure a positive brand experience. Drive high-level messaging and brand positioning by working collaboratively with content development teams to produce inspiring collateral materials, compelling messaging, creation of point-of-sale/merchandising materials, execution of public relations, announcements for products, promotions, programs, and more. Work closely with the product management team on new product introductions and optimizations to ensure brand alignment and fulfillment of market needs. Lead cross-functional team to execute on-time product launches and manage Go-to-Market plans. Identify, monitor, and analyze key performance indicators for strategic initiative including national campaigns along with supporting dealer enablement strategies. Oversee advertising and promotions for the three unique hot water wellness brands to increase brand exposure and generate qualified leads for channel partners. Create and maintain an annual marketing calendar to support local dealer marketing efforts. Maintain expense budget for brand activities. Steering committee member for large-scale customer education conference each year, including content creation, identifying training needs, and ensure brand message is properly conveyed.
Skills
- Brand Management
- Social Media Marketing
- Event Planning
- Media Relations
- Newsletters
- Public Speaking
- Social Media Advertising
- Crm
- Email Marketing
- Event Management
- Marketing Strategy
- Press Releases
- Integrated Marketing
- Market Research
- Corporate Communications
- Social Media
- Digital Strategy
- Adobe Creative Suite
- Brand Development
- Trade Shows
- Public Relations
- Customer Service
- Strategic Planning
- Advertising
- Graphic Design
- Management
- Strategic Partnerships
- Strategic Communications
- Sales Management
- Microsoft Office
- Marketing Management
- Online Advertising
- Marketing Communications
- New Business Development
- Salesforce.com
- Strategy
- Marketing Research
- Direct Mail
- Lead Generation
- Market Planning
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