Kristin Williams
Social Media Manager & Content Producer at NorthPark Management Company
- Role
- Social Media Manager & Content Producer at Northpark Center
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Kristin Williams
Social Media Manager and Content Producer for Dallas’ top shopping destination, NorthPark Center. Enthusiastic, collaborative team player with strengths in communication, relationship management, problem-solving, and creative ideation.
Experience
Social Media Manager & Content Producer
May 2021 — Present · Dallas-Fort Worth, TX, US
Oversee all of NorthPark Center\'s social channels (Instagram, Facebook, X, LinkedIn, and Tik Tok)- Style and shoot content for static posts, carousels, reels, and stories, scheduled through Planoly and Sprout Social, reaching up to 165K followers- Design, produce, and manage content calendar for all channels and engage with our online community of over 110k followers, growing channels by 25% since 2019- Cultivate collaborative relationships with retailers and NorthPark Luxury Ambassadors to partner on high profile events and community outreach, such as Partner\'s Card and North Texas Giving Day- Collaborate with marketing team and Director of Content Strategy on photo shoots, product styling for regional television segments, and support major events for over 500 guests- Cultivate relationships with NorthPark’s retail brands by working with corporate contacts and store directors- Travel to New York City to meet with corporate teams of new and existing brands- Book models for content and television shoots- Oversee internship program, hire and manage two university students over the summer- Track KPIs on all social platforms to better understand our audience- Respond to comments and engage with followers across all platforms- Edit photo and videos with Adobe Premiere Rush, Premiere Pro, and Lightroom- Manage monthly photographers schedule- Manage Influencer list and provide recommendations to brands for partnership opportunities that are opening in the shoppingcenter.
Education
The University of Alabama
Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication
2014 — 2018
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