Kristin Rapert

About Kristin Rapert

Most business owners didn\'t start their company so they could manage spreadsheets, chase vendors, and troubleshoot their CRM at midnight.You started it because you\'re great at what you do — design, consulting, hospitality, professional services — and you wanted to build something meaningful. But somewhere along the way to success, the operational complexity caught up with the ambition.I provide fractional leadership to service-based businesses, providing the kind of support that helps you stop reacting and start deciding with clarity when it comes to your marketing, communications, and AI implementation. Our tagline is \"Decide Better\": better systems, better data, better communication so you can lead from strategy instead of survival mode.What that looks like in practice:→ Fractional support means we\'re embedded in your business, not hovering above it→ Growth systems that actually get used (not dusty SOPs nobody reads)→ Marketing strategy tied to revenue, not vanity metrics→ Vendor and client relationship management that protects your reputation→ AI implementation that\'s practical, not performativeThat last piece matters more than ever. It\'s time to get serious about AI for small service businesses, no hype, but the actual implementation. What prompts to use, how to build an AI policy, how to train a team that\'s skeptical or overwhelmed. I created a comprehensive AI implementation system specifically for business owners who don\'t have a tech department and don\'t want one.A bit about my background:I\'ve been in marketing and business development since 2014, working inside companies like yours. I\'ve managed everything from payroll and procurement to client experience and brand strategy. I\'ve negotiated six-figure vendor disputes, coordinated large-scale events with 1,400+ attendees, launched digital marketing strategies, and built the operational backbone that lets creative leaders stay creative.I\'m first a Christian Wife and Mother to five children and \"Sissy\" to one adorable grandson (So far!). If you\'re a service business owner and you need:→ A fractional growth leader who actually gets in the weeds of your marketing, communications, and overall business development→ AI implementation that doesn\'t require a computer science degree→ A partner who leads with integrity and communicates directlyLet\'s talk. DM me here or visit idyllagency.com.

Experience

1. Agency Director

   Idyll Agency

   Jun 2014 — Present · US

   Idyll Agency provides fractional growth leadership to service-based businesses. We work as embedded partners — not outside advisors — helping principled business owners build the systems, teams, and strategies that make sustainable growth possible.Core areas of focus:→ Fractional engagements for service businesses (interior design, consulting, hospitality, professional services)→ Marketing strategy and execution: brand positioning, digital marketing, content strategy→ AI implementation for small business teams: policy development, prompt engineering, workflow automation, team training→ Event planning and large-scale project coordinationKey results include negotiating complex six-figure vendor disputes, managing events with 1,400+ registrations, building marketing systems that directly tie to revenue growth, and developing a comprehensive AI implementation system for non-technical business owners.Philosophy: Faithful Partnerships for Principled Growth.

Education

• University of Nebraska at Omaha

  BA, Interior Design/Music Theory

  2001 — 2005

• Metropolitan Community College

  Associate's degree, Business/Commerce, General

  2001 — 2003