Kristin Golden

About Kristin Golden

I build the growth and operating systems that enable complex organizations to scale with clarity, consistency, and execution discipline.My career has focused on multi-site private, public, and PE-backed companies navigating growth, integration, and enterprise transformation. I operate at the intersection of growth strategy, go-to-market design, commercial enablement, and organizational alignment — bringing structure to complexity and helping leaders translate strategy into coordinated execution.Across roles, I’ve led national brand transformations, designed enterprise GTM frameworks, supported M&A integration through scalable playbooks, and partnered closely with CEOs and senior leadership teams to establish operating cadence, governance, and performance discipline across distributed organizations.My approach connects strategy → communication → execution, ensuring initiatives are not only well-designed, but adopted, sustained, and measurable in the field. I focus on building durable systems that allow organizations to move faster without losing alignment, credibility, or customer experience.This work has consistently supported organizations at critical inflection points — where enterprise readiness, leadership alignment, and execution rigor directly influence long-term value creation.Focus Areas• Enterprise Growth & Go-To-Market Strategy• Commercial Enablement & Field Readiness• Multi-Site & Platform Scale• M&A Integration & Adoption• PE-Backed Value Creation• Brand Architecture & Enterprise Narrative• Leadership Systems & Operating Discipline

Experience

1. Vice President of Communication and Organizational Change

   ImageFIRST

   Apr 2025 — Present · King of Prussia, PA, US

   ImageFIRST is a national, PE-backed healthcare services provider with 80+ locations across the U.S, operating in a multi-site, high-growth environment.• Build enterprise growth and transformation systems—brand architecture, GTM frameworks, and leadership operating models—driving consistent execution across a complex, multi-site platform.• Develop M&A communication, brand, and GTM integration playbooks supporting 16 acquisitions, strengthening adoption, leadership alignment, and commercial readiness at scale.• Partner closely with the CEO and senior leadership team to align strategy, messaging, and operating cadence, improving clarity and execution discipline across 80+ locations.• Embed market segmentation, ICPs, and GTM messaging following divisional re-integration, ensuring continuity of value propositions and customer experience.• Lead enterprise internal and external communications strategies that reinforce transformation priorities and support adoption across associates, customers, and external stakeholders.

Education

• University of Pennsylvania

  Certification, Non-Profit Management + Fundraising

  1994 — 1995

• Penn State University

  BS, General Arts & Sciences

  1986 — 1991

Skills

• Strategic Planning
• B2b
• Customer Relations
• Social Media Consulting
• Event Management
• Business Development
• Sales
• Email Marketing
• Advertising
• Proposal Writing
• Strategy
• Management
• Team Building
• Newsletters
• Social Media
• Leadership
• Social Media Marketing
• Customer Relationship Management (Crm)
• Customer Lifecycle Management
• Brand Development
• Event Planning
• Customer Retention
• Customer Service
• Account Management
• Fundraising
• Marketing Strategy
• Personal Branding
• New Business Development
• Sales Management
• Corporate Branding
• Marketing Communications
• Copy Editing
• Marketing
• Public Relations
• Nonprofits
• Sponsorship
• Direct Mail
• Copywriting
• Editing