Kristin Ellis
Digital Marketing Manager @Berkshire Hathaway HomeServices PenFed Realty
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WORK HISTORY
Digital Marketing Manager @Berkshire Hathaway HomeServices PenFed Realty
Lead digital marketing strategy for a multi-state real estate company, managing social media across 43 offices and overseeing a large-scale social media unification project.Develop and run Google Ads and Meta Ads campaigns for agent recruitment, vacation rentals, company events, and recognition of staff and agent achievements.Brought recruiting ads in-house, resulting in +99% conversions,+814% Facebook leads,$667 lower CPL, and 14 new agent hires.Promote vacation rentals in Coastal Maryland and Delaware, leveraging digital content to drive seasonal bookings.Create high-impact content strategies that strengthen brand presence, streamline messaging, and generate measurable results across multiple platforms.
EDUCATION
School Without Walls Senior High School
High School Diploma, General Studies
North Carolina Central University
Bachelor of Arts (B.A.), Mass Communication/Journalism
SKILLS
ABOUT KRISTIN ELLIS
I’m a results-driven Digital Marketing Manager with experience in real estate, hospitality, healthcare, and strategic campaigns. With expertise in SEO/SEM, email marketing, and content creation, I’ve successfully led cross-platform campaigns that deliver strong returns. I’m passionate about using data-driven strategies to boost brand visibility and revenue.
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