Kristin Obannon
Marketing professional
- Role
- Senior Product Marketing Manager at Modern Campus
- Location
- San Diego County, CA, US
- LinkedIn followers
- 500 followers
About Kristin Obannon
Strategic marketing leader with deep expertise in go-to-market strategy, demand…
Experience
Senior Product Marketing Manager
May 2023 — Present · San Diego, CA, US
At Modern Campus, I design and execute targeted cross-channel marketing campaigns driving awareness, interest, and retention across our SaaS solutions, focusing on diverse buyer personas in higher education. In collaboration with Sales and Product teams, I ensure precise messaging, nurture demand, generate cross-sell/upsell opportunities, and build strong customer advocacy. I utilize data from Salesforce and HubSpot to continually refine content and campaigns, influencing an increase in pipeline by driving marketing and sales qualified leads (MQLs/SQLs) during a period of rapid company growth.
Skills
- E-Learning
- Lead Generation
- Advertising
- Public Relations
- Higher Education
- Social Media
- Marketing Strategy
- Educational Technology
- Training
- Strategy
- Sales Process
- Management
- Project Management
- Marketing
- Strategic Partnerships
- Salesforce.com
- Sales
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