Kristinn Sigridarson

Creative Director - CEO @Anjali Clothing For Living Yoga

New York, NY, US

Oversee day to day business operations. Set strategic business plans to establish and attain organizational objectives. Formulate seasonal merchandising plans to maximize return on investment. Collaborate with co-creative director on color, fabric, print and style development. Manage product development, Negotiate sourcing partner contracts, both domestic and international. Empower team to drive application of industry best practices to implement internal systems, Key Contributions-Launched company as financing partner in 2006 and joined company as full time director in 2009, to streamline and manage overall business operations aimed at boosting organizational growth. Doubled annual volume for five consecutive years by developing new sales talent, targeting online sales, expanding retail contracts, and escalating product offerings; steered online retail marketing and established 40 new retail accounts across Europe and Australia. Forecasted and administered annual financial budgets; negotiated best price contracts with over 30 vendors to improve profit margin by 40%-Set seasonal product direction and work with team on overall product development from initial concept through bulk production; work with both domestic and international sourcing partners; meet with retail partners to set merchandizing strategy and new product concepts-Collaborated with five-member sales team to define innovative seasonal product strategies targeting new and returning customers; added 450 new retail accounts over ten years-Oversee digital advertising for online store and approve all online content. Grew direct to consumer segment from 10% to 60% of total volume through advertising and social media campaigns; slashed overhead by 50% by modernizing operations and expanding direct to consumer marketing efforts.

Parsons School of Design

BFA, Fashion Design