Kristin Laursen

About Kristin Laursen

I\'m a strategic marketing and creative leader with deep experience building brands, driving growth, and aligning cross-functional teams to deliver results. As Senior Director of Marketing + Creative at Elevate97, I lead the company’s brand and marketing strategy while overseeing a talented team of designers and marketers who bring bold ideas to life — from concept to execution.With a strong foundation in marketing management, content strategy, and experiential storytelling, I specialize in translating business goals into compelling campaigns that move audiences and elevate brands. I thrive in dynamic environments where collaboration, creativity, and accountability drive outcomes — and I’m passionate about blending analytical thinking with imaginative problem-solving.My work spans internal brand strategy, digital marketing, sales enablement, PR, and creative oversight — with a focus on operational excellence, process improvement, and results-driven innovation.Core strengths include:• Brand & content strategy• Team leadership & cross-functional collaboration• Strategic planning & marketing operations• Creative direction & experiential storytelling• Campaign development & performance tracking• Public relations, internal comms & executive messagingI believe in the power of design, storytelling, and a well-aligned team — and I’m always exploring ways to make the complex feel clear, and the everyday feel inspired.Specialties: Brand management, integrated marketing, content marketing, public relations, strategic planning, campaign analytics, creative oversight, digital & print media, sales enablement, leadership communications

Experience

1. Senior Director of Marketing & Creative

   Elevate97

   Apr 2021 — Present · Green Bay, WI, US

Education

• University of Wisconsin-La Crosse

  Bachelor of Science, Marketing

  1999 — 2003

Skills

• Business-to-Business (B2b)
• Recruitment/Retention
• Technical Writing
• Strategic Planning
• Market Planning
• Lead Generation
• Energy
• Online Marketing
• Marketing Research
• Market Research
• Branding
• Advertising
• Graphic Design
• Brand Awareness
• Social Media Marketing
• Copywriting
• Public Relations
• Internal Communications
• Corporate Branding
• Strategy
• Integrated Marketing
• Direct Marketing
• Content Marketing
• Marketing
• Leadership
• Web Presence
• Email Marketing
• Marketing Communications
• Management
• Brand Management
• Marketing Management
• Marketing Strategy