Kristin B.
Senior Director, Market Development @McGraw Hill
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WORK HISTORY
Senior Director, Market Development @McGraw Hill
US
Leading market development initiatives that drive revenue and growth in the higher education market.
EDUCATION
University of South Florida
Master of Business Administration - MBA
University of South Florida
Master of Business Administration, Business Administration and Management, General
Tulane University
BA, Economics
ABOUT KRISTIN B.
For more than a decade, I’ve led product and marketing organizations through digital transformation — delivering triple-digit growth and 5x ROI by aligning product strategy, customer insight, and commercial execution.My work sits at the intersection of innovation and revenue. I specialize in turning complex ideas into scalable SaaS solutions, using user-centered discovery, data-informed decision-making, and agile development to bring meaningful products to market — on time and with measurable impact.What I’m known for:Technology InnovationIdentifying and integrating breakthrough technologies that reshape the competitive landscape. I’m energized by launching products that exceed expectations and by experimenting intelligently to increase engagement, accelerate profitability, and build sustainable advantage.Strategic ExecutionSolving complex problems with clarity and commercial focus. I connect customer insight, analytics, and market opportunity to shape product direction and go-to-market strategy — ensuring innovation translates into revenue.Leadership at ScaleBuilding high-performing, empowered teams — both direct and matrixed (40+ stakeholders across product, marketing, sales, and operations). I foster environments where talent thrives, decisions are data-driven, and teams move quickly without sacrificing quality.
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