Kristin Masoud
Global Biopharma Market Research
- Role
- Lead, Director Global Market Research, Neurology at Sanofi
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Kristin Masoud
Accomplished and experienced pharmaceutical and healthcare market research and insights leader. Drives revenue growth using a consultative mindset to identify opportunities, stimulate innovation, and inspire ideas that generate competitive advantages in the marketplace. Demonstrated success leading teams and establishing best-in-class tools and processes that enable creativity, innovation, and growth. Passion for learning and development with record of cultivating and empowering talent.
Experience
Lead, Director Global Market Research, Neurology
Oct 2025 — Present · Cambridge, MA, US
Education
Brown University
BA, Biology
Columbia Business School
MBA, Marketing
MIT Sloan Executive Education
Artificial Intelligence: Implications for Business Strategy
Skills
- Event Marketing Strategy
- Management
- Competitive Analysis
- Strategy
- Product Marketing
- Online Communities
- Market Research
- Marketing Analytics
- Consumer Products
- Shopper Marketing
- Customer Insight
- Writing
- Consumer Behaviour
- Microsoft Excel
- Brand Equity
- Advertising Research
- Integrated Marketing
- Brand Management
- Competitive Intelligence
- Focus Groups
- Marketing Strategy
- Consumer Insights
- Consumer Insight
- Quantitative Research
- Marketing Research
- Qualitative Market Research
- Online Research
- Marketing
- Market Analysis
- Brand Architecture
- Strategic Planning
- Qualitative Research
- Innovation
- Positioning
- Community Sites
- Business Insights
- Analytics
- Data Analysis
- Segmentation
- Leadership
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