Kristin Malaspina

About Kristin Malaspina

Chief Marketing & Content Officer | Growth strategist driving revenue, audience expansion, and brand transformation across media, streaming, and consumer platforms. I build scalable marketing engines that connect data, content, and technology, turning audience insight into measurable growth and long-term brand value.For 20+ years, I’ve led global marketing, content, and distribution strategies that elevate entertainment & sports brands and unlock new revenue streams. From managing multi million dollar marketing investments to launching OTT platforms and scaling high-profile content ecosystems, I focus on delivering outcomes that matter… stronger engagement, smarter acquisition, and sustained growth.What sets me apart is my unique set of multi-faceted capabilities. I excel in unifying teams and strategies across complex organizations, bringing together brand, product, partnerships, and analytics to simplify execution, accelerate GTM, and drive performance in competitive markets. CAREER HIGHLIGHTS:• Reduced customer acquisition costs through MarTech transformation• Transformed teams to streamline processes• Tripled revenue through innovative sponsorship and branded content strategies• Helped scale award-winning content ecosystems, contributing to 50+ NY Emmy wins I’ve had the opportunity to lead across organizations like Optimum, STARZ, Spectrum Networks, and Time Warner Cable, with each experience shaping how I approach growth, storytelling, and customer connection at scale. Industry recognition (including multiple New York Emmy Awards and honors such as Cablefax’s Most Powerful Women) reflects not just outcomes, but the teams and cultures built along the way.I’m energized by opportunities to build, transform, and scale… especially where brand, audience, and innovation come together to create lasting impact. LET’S CONNECT!

Experience

1. Chief Marketing Officer

   Optimum

   Nov 2024 — Present · New York, NY, US

   Owned enterprise growth marketing and demand generation strategy with full accountability for revenue growth, customer acquisition, retention, and lifetime value across multi-platform consumer offerings- Led integrated brand marketing, performance marketing, media, sports sponsorships, digital, analytics, and lifecycle marketing functions, managing millions in annual investment- Modernized the martech stack (Adobe, Google, Epsilon, Amazon), enabling first-party data activation, advanced attribution, personalization, and marketing ROI optimization, reducing cost per acquisition- Launched a new enterprise brand platform and go-to-market strategy, strengthening brand relevance and engagement across competitive media and consumer markets- Elevated customer engagement and retention by redesigning communications strategy, expanding digital touchpoints, and advancing loyalty programs across the lifecycle- Rebuilt and transformed teams, driving operating efficiency, performance rigor, while enabling faster, more agile go-to-market execution.

Education

• Iona University

  Bachelor of Arts (BA), Mass Communication/Media Studies