Kristin MacFarlane
Business Development | Campaign, Event and Ditigal Marketing Expert | Skills in Web Development and Design | Payroll Specialist | Lead Proposal Writer & Editor
- Role
- Business Developer & Marketing Director at RemyCorporation
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Kristin MacFarlane
With a diverse and dynamic tenure at Remy Corporation, I have held multiple key positions, including Payroll Director, Graphic Designer, Web Developer, Onboarding Specialist, Office Administrator, and Proposal Editor. But my main title is Marketing and Operations Manager. On the marketing side, I have led initiatives to expand our online presence, growing our LinkedIn audience to over followers through strategic social media campaigns. I also produce and edit content for our blog, while designing impactful marketing materials that resonate with our audience.On the operations side, I manage payroll for over 100 consultants and oversee various critical functions that ensure smooth business operations and staffing success. This multifaceted experience has enabled me to drive innovation in the fast-paced IT industry while streamlining processes across multiple departments.
Experience
Business Developer & Marketing Director
Feb 2026 — Present · Denver, CO, US
The Business Development and Marketing Director drives company growth through strategic client engagement, brand development, and targeted marketing initiatives. This role blends business development, marketing leadership, and technical execution to support revenue generation and expand market presence.This position is responsible for identifying new opportunities, managing client relationships, and leading marketing efforts that align with company goals. The Director also oversees proposal development, digital strategy, and brand consistency across all platforms.Key Responsibilities1. Lead business development efforts, including identifying and securing new client opportunities2. Build and maintain strong client and partner relationships3. Serve as lead writer and editor for proposals, RFQs, and RFP responses4. Manage website design, updates, and functionality using WordPress5. Develop and execute marketing campaigns, branding, and digital content6. Oversee media buying strategies and performance tracking7. Plan and execute events, conferences, and client engagement initiatives8. Support the development of AI-driven tools and internal systems to improve efficiency9. Collaborate with leadership to align strategy with business objectivesKey Skills1. Business development and relationship management2. Proposal writing and editing3. WordPress and web design4. Digital marketing and media buying5. Event planning and execution6. AI tools and software development7. Strong communication, organization, and project managementThis role requires a balance of strategy and hands-on execution, with a focus on driving growth and delivering results.
Education
University of Colorado Boulder
Bachelor's Degree, Communication, General
2008 — 2012
University of Colorado Boulder
Bachelor's degree, Communication, General
2008 — 2012
Skills
- Executive Office Administration
- Social Networking
- Public Speaking
- Social Media
- Microsoft Excel
- Teamwork
- Public Relations
- Outlook
- Event Planning
- Event Management
- Leadership
- Sponsorship
- Communication
- Photoshop
- Executive Administrative Assistance
- Web Design
- Blog Marketing
- Web Development
- Human Resources
- Telephone Skills
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