Kristin Luck

About Kristin Luck

I\'m a serial marketing measurement technology entrepreneur with over 25 years of experience building and scaling companies. My advisory and investment banking work centers on nontraditional growth strategies for data-driven marketing technology and services firms.I know what business owners face because I\'ve been there. I\'ve led and consulted for high-growth businesses across the US, Latin America, Europe, Africa, and Asia Pacific in nearly every capacity. My approach to growth goes beyond sales and marketing. I optimize operations and calibrate teams to drive immediate results and sustainable expansion while maximizing company valuation.Bottom line: I\'m a Founder who helps fellow Founders and Executive teams scale and monetize their businesses. I\'ve scaled companies quickly while driving high valuations, and I know M&A deals from both sides after participating in transactions ranging from $30M to $450M. I also specialize in helping international Founders execute their US market entry.My track record: In I co-founded OTX, an online research business named the fastest growing research firm in the world in 2002 and 2003. We were acquired by Zelnick Media & Pilot Group, then by Ipsos in 2007. I then founded Forefront Consulting Group, a research technology firm acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of triple-digit growth. I served on FocusVision\'s board through its merger with Confirmit to become Forsta, until Press Ganey acquired Forsta in 2022. ForstaPG was acquired by Qualtrics in 2025.I\'ve advised high-growth brands including InnovateMR, mTab, Voxpopme, Annik (acquired by Capgemini), Dstillery, Kelton (acquired by Material), SameSurf, and Forsta (acquired by Press Ganey).

Experience

1. Board of Directors

   InnovateMR

   May 2022 — Present · Los Angeles, CA, US

Education

• University of Oregon

  BS, Journalism: Public Relations

  1990 — 1996

Skills

• Market Research
• Marketing Research
• Customer Insight
• Segmentation
• Crm
• Start-Ups
• Strategy
• Online Research
• Advertising Research
• Marketing Strategy
• Quantitative Research
• Business Strategy
• Consumer Behaviour
• Marketing
• Product Development
• Analytics
• Leadership
• Entrepreneurship
• Market Analysis
• Competitive Analysis
• Survey Design
• Strategic Partnerships
• Competitive Intelligence
• Data Analysis
• Social Media Marketing
• Marketing Management
• Public Speaking
• Survey Research
• Social Sciences
• Brand Management
• Digital Marketing
• Brand Development
• Marketing Communications
• Brand Equity
• Online Marketing
• Digital Strategy
• Online Advertising
• Global Business Development
• Market Intelligence
• Corporate Fundraising