Kristin C.
Senior Marketing Specialist @SME
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WORK HISTORY
Senior Marketing Specialist @SME
Strengthened member recruitment and retention through automated campaigns (PropFuel),contributing to an 11% year-over-year increase in renewals.• Executed six integrated recruitment campaigns (email, SMS, social, direct mail, push), driving 3.7%membership growth and generating $60K in gross revenue in one campaign.• Designed and led a 3-day student membership campaign that recruited 210 new student members in72 hours, creating a repeatable model for rapid acquisition.• Report directly to the Vice President of Membership, contributing strategic recommendations thatshaped organization-wide initiatives in recruitment, retention, and engagement.• Launched a series of membership engagement webinars that produced nearly ofunbudgeted revenue in 2025.• Increased mentorship program applications by 250% through targeted outreach and improvedmember communications.• Developed data dashboards and reporting tools to track KPIs, renewal trends, and studentmembership growth (7.22% in 2024), supporting data-driven decisions at the leadership level.• Introduced and scaled Monday.com as SME’s project management system; its success led toorganization-wide adoption, improving transparency, timelines, and resource allocation.• Directed an omnichannel initiative for SME’s Member Appreciation Week, integrating landing pages,webinars, social media, and exclusive offers, resulting in a 460% increase in membership page traffic.• Optimized digital advertising and segmentation strategies across LinkedIn, email, and direct responsechannels, improving conversions and engagement.• Revamped SME’s flagship Engage newsletter, moving from monthly to weekly cadence and aligningcontent strategy with member interests, leading to stronger participation in events and webinars.• Executed lifecycle campaigns with member segmentation, enhancing personalization and boostingretention across key demographics.
EDUCATION
Susquehanna University
B.A., International Affairs; History
ABOUT KRISTIN C.
As a PMP-certified Senior Marketing Manager at SME, I bring over 13 years of experience leading member engagement, membership development, and lifecycle strategy within association environments. I own initiatives that strengthen recruitment, onboarding, engagement, and retention, ensuring members experience clear, tangible value at every stage of the journey.With a strong foundation in project management, budget oversight, and strategic communications, I collaborate across teams to design scalable engagement programs, improve operational performance, and align execution with organizational goals. I am focused on delivering measurable outcomes that deepen member relationships and support sustainable organizational growth.
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