Kristin Kruk

About Kristin Kruk

With over 11 years in digital marketing, I\'m a seasoned SEO expert with a focus on content and GenAI strategies. In my current role, I develop and execute strategies that drive significant organic growth and visibility for clients. My work involves competitor analyses, full-site content audits, keyword research, and crafting content strategies that deliver impressive results.I\'m proficient with tools like Semrush, Ahrefs, GA4, Screaming Frog, and Google Search Console, and enjoy leveraging AI technologies to optimize content. Collaboration is a big part of my approach—I enjoy working with cross-functional teams to seamlessly integrate SEO into broader marketing and development strategies.I\'m passionate about the evolving world of SEO and AI, and I’m open to connecting with fellow professionals who share this enthusiasm.

Experience

1. Senior Seo Manager

   Jellyfish

   Jun 2022 — Present · Chicago, IL, US

   Delivered SEO-driven content strategies, resulting in organic traffic increases keyword ranking position improvements• Assisted our data science team with A/B testing AI-generated product titles and descriptions generated by our proprietary feed optimizer tool for Google’s organic shopping feed• Increased organic revenue between for a client\'s product landing pages after optimizing metadata and increasing page word count with relevant content• Utilized ChatGPT to decrease time spent writing unique content for a client\'s Canada-equivalent pages • Preserved an e-commerce client’s internally managed blog after presenting to brand stakeholders on a blog’s SEO benefits for a website and how we could create new content to align with their upcoming campaign• Managed clients’ blog development process by recommending high keyword volume topics, creating briefs for our writers, and providing metadata and content optimizations upon delivering to the clients for final approval• Owned multiple clients’ monthly reporting in Looker Studio, requiring sharing insights based off the previous month’s performance• Handled ad hoc client requests such as presenting to a brand’s site team UX and SEO recommendations for product description pages to make them more user-friendly

Education

• Udacity

  User Experience Nanodegree

  2020 — 2021

• University of Illinois Urbana-Champaign

  Bachelor's Degree, Communication

  2010 — 2014

Skills

• Technical SEO
• Production Budgeting
• Blogging
• Audio Editing
• After Effects
• Production Planning
• Planning & Scheduling
• Press Releases
• Google Analytics
• Editing
• Video Post-Production
• Film Editing
• Organization Skills
• Newsletters
• Media Producer
• Competitive Analysis
• Business Development
• Digital Marketing
• Teamwork
• Keyword Research
• Writing
• Paid Search Campaigns
• Link Building
• SEO Audits
• Production Management
• Audio Post Production
• Time Management
• Google Webmaster Tools
• Marketing Strategy
• Event Management
• Adobe Creative Suite
• Magicians
• Customer Service
• Video Production
• Microsoft Word
• Public Speaking
• Marketing
• Public Relations
• Acting
• Microsoft Office