Kristin Korzen
B2B Public Relations Professional
- Role
- Vice President at Edelman
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Kristin Korzen
Public Relations Manager with 10+ years of experience working in the Integrated Public Relations / Communications industry. Serves as day-to-day account lead, managing fully integrated teams in the planning, strategy, and execution of account work. Specializes in media, executive positioning, and content creation, helping B2B companies develop and share their brand message with their target audiences in compelling, innovative ways across earned, owned, and paid channels to meet their business goals.
Experience
Vice President
Sep 2024 — Present · Chicago, IL, US
Specializes in media, executive positioning, and content creation, helping B2B companies develop and share their brand message with their target audiences in compelling, innovative ways across earned, owned, and paid channels to meet their business goals. Serves as day-to-day account lead, managing large fully integrated teams in the planning, strategy, and execution of account work. She’s worked with clients in various industries and verticals, such as healthcare, technology, sustainability, public health, and manufacturing, including Dow, Stericycle, Battelle, Mitsubishi Heavy Industries, Takeda, UKG, ASSA ABLOY, Hilton Worldwide, and Businessolver. Held storytelling sessions with clients to find meaningful stories from within the organization—case studies, client stories, marketing data, user data, company history, and more—to increase brand awareness and generate ongoing coverage. She has developed strong relationships with top-tier and trade reporters leading to coverage in publications such as Wall Street Journal, TIME, Forbes, Fortune, Bloomberg, Fast Company, Modern Healthcare, VentureBeat, CNET, Digiday, and others.Partnered with senior brand executives to elevate their thought leadership positions by securing and preparing executives for impactful speaking opportunities at top conferences and events, including TIME100 Climate Leadership Summit, Forbes Healthcare Summit, Fortune CMO Summit, Reuters Future@Work, and more.
Education
Carthage College
Bachelor of Arts, Communication and Public Relations
2008 — 2012
DePaul Driehaus College of Business
Master of Science - MS, Marketing
2016 — 2017
Skills
- Social Media
- Public Relations
- Press Releases
- Cision
- Powerpoint
- Marketing
- Google Adwords
- Leadership
- Organizing
- Factiva
- Editing
- Prezi
- Wordpress
- Corporate Communications
- Media Outreach
- Microsoft Office
- Writing
- Microsoft Outlook
- Message Development
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