Kristin Gabriel

AVP Sales Marketing Channel Manager @BankWest - South Dakota

Pierre, SD, US

Optimize and align all media channels to support business development strategy and target key segments, ensuring all content is accurate, consistent and timely. Tracks media placement by market and by channel, provides ongoing evaluation and recommendations based on ROI.• Monitor and manage contracts and relationships with channel partners. Provide recommendations for increasing effectiveness and efficiencies with partners.• Monitor and consistently improve the content, use, responsiveness and positioning of bank websites to increase traffic and improve the user experience. Uses Google Analytics to evaluate site performance and positioning within various search engines.• Creates accurate, professional and timely content for articles, press releases, sales sheets, social media and blog posts, and ensures all are in compliance with financial regulations.• Expands and monitors the company’s social media presence, tracks engagement and penetration, demonstrating effective promotional support and positioning of the BankWest brand. Coaches employees who post to various corporate-branded, individual social media pages to ensure on-brand and regulatory compliant content. Provides ongoing evaluation and updating of bank-wide social networking policies and assists in providing communication and training to employees to ensure adherence.• Tracks the organization’s digital footprint, oversees maintenance and accuracy of online presence and listings, monitors online reviews and provides reports and recommendations for improvement based on analytics.• Manages public relations strategy. Responsible for overseeing publicity planning and events, delegating details as appropriate to the Marketing Coordinator. Represents the bank in a positive and professional manner at bank and community events, and has the ability and willingness to attend such events on evenings/weekends as required.

University of South Dakota

Contemporary Media & Journalism, Public Relations

Roosevelt Academy

International Media/Arts, International Health Care