Kristin MacRostie
Director, the New Drug Talk Oregon Program @Song For Charlie
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WORK HISTORY
Director, the New Drug Talk Oregon Program @Song For Charlie
Portland, OR, US
I lead Song for Charlie\'s The New Drug Talk Oregon program, providing education, free tools, and expert advice to help families in Oregon connect and stay safe.
EDUCATION
University of Oregon
B.A.
Marist High School
High School
SKILLS
ABOUT KRISTIN MACROSTIE
I am a Marketing, Communications and Community Advocate leader with 20+ years of experience integrated marketing, public relations, and advocacy programs — particularly in the nonprofit and public-sector space. As the leader of Song for Charlie’s New Drug Talk Oregon initiative, I design and direct outreach campaigns that educate and empower families about the evolving drug landscape, from fentanyl to counterfeit pills to emerging chemical substances.My strengths lie in shaping strategic marketing plans, developing content that informs and motivates, and building trusted relationships across diverse stakeholders. I harness social proof, editorial influence, digital channels, and search-driven engagement to drive behavior change and community action.Before my current role, I served as Vice President at Quinn Thomas, where I headed operations and client engagement for the Oregon office. I\'ve guided national and regional brands — including AWS, AT & T, Nikon, Walmart, and more — to deliver award-winning marketing and communications programs grounded in purpose. I have extensive experience in crisis communication, thought leadership, and driving measurable ROI through mission-driven campaigns.I believe in the power of education + storytelling + strategic alignment to build stronger, safer communities. I love collaborating with nonprofits, public-sector agencies, and mission-based organizations to amplify their impact.Outside of work, I\'m a lifelong Oregonian who recharges by exploring the outdoors with my husband and son.
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