Kristin Jackson
Event Director | Delivering High-Impact Events That Drive Growth and Engagement
- Role
- Director, Enterprise and Strategic Events at Dentsply Sirona
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kristin Jackson
Dynamic and results-oriented Event Director with experience planning high-impact events…
Experience
Director, Enterprise and Strategic Events
Oct 2024 — Present · Charlotte, NC, US
Lead and mentor a high-performing team of event professionals, overseeing the strategy, planning, and execution of a diverse portfolio of corporate events, including flagship conferences, internal summits, and high-impact customer events.• Oversee marketing and communications team responsible for developing and implementing marketing strategies, creating and managing content including web, social, and email, measuring and analyzing marketing results, managing campaigns, and building and maintaining brand awareness.• Develop and implement comprehensive event strategies that align with business priorities, target specific audiences and meet brand objectives.• Spearhead the execution of large-scale events such as the DS World annual customer conference, North America Sales Summit, and President\'s Club, ensuring operational excellence and memorable attendee experiences.• Shape and execute event marketing strategies across trade shows, customer-facing events, and company-owned experiences to drive brand visibility, engagement, and revenue growth.• Oversee cross-functional collaboration with marketing, sales, communications, and executive leadership to ensure cohesive messaging, program alignment, and thought leadership integration.• Manage all aspects of attendee logistics, including registration, travel, communications, and on-site support.• Direct multi-million-dollar event budgets with precision, ensuring accurate forecasting, resource allocation, and ROI measurement across all programs.• Negotiate and manage vendor contracts, including venues and production partners.• Implement measurement and analytics frameworks, including event surveys and performance dashboards, to continuously optimize program effectiveness.• Provide strategic guidance and support for sales recognition events.• Serve as a player-coach, cultivating a culture of excellence, accountability, and innovation within the enterprise marketing and events team.
Education
University of Tennessee-Knoxville
Bachelor of Arts - BA
Skills
- Leadership
- Marketing Communications
- Advertising
- Marketing
- Public Speaking
- Training & Development
- Integrated Marketing
- Fundraising
- Marketing Strategy
- Non-Profit Development
- Employee Training
- Strategic Planning
- Nonprofits
- Customer Relations
- Retail Sales
- Retail Marketing
- Charitable Giving
- Social Media
- Sales Management
- Volunteer Management
- New Business Development
- Press Releases
- Microsoft Office
- Social Networking
- Social Media Marketing
- Event Planning
- Higher Education Recruitment
- Customer Service
- Event Management
- Public Relations
- Media Relations
- Business Development
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