Kristin Nilsen
Senior Product Manager @Pdc
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WORK HISTORY
Senior Product Manager @Pdc
EDUCATION
University of Utah
BA, Liberal Arts
Albers School of Business and Economics at Seattle University
Master of Business Administration (M.B.A.), Marketing & Management
Cleveland Clinic Healthcare Marketing Summit
Content Marketing World & Institute, Medical | Health Care | Hospital
University of Georgia - Terry College of Business
Advanced Marketing Research Certification
SKILLS
ABOUT KRISTIN NILSEN
Kristin is an accomplished and award-winning global product, brand, and strategic marketing leader with demonstrated expertise driving revenue, market share, and adoption for a versatile range of medical device products, services, and technologies. Her experience entails both strategic upstream and downstream management including responsibility for identifying global market opportunities and developing global product, brand, and marketing strategies to help drive sales and build profitable long-term equity in top tier and emerging product portfolios.She is skilled in team leadership and has a rich background of experience with leading companies in medical devices, pharmaceutical goods, healthcare, and medical software and technology industries.As an MBA graduate of Seattle University, a top-ranked school that is part of the Jesuit Education System, she had the unique opportunity during her education to participate in live case studies presented by leading companies based in the Seattle area and help develop solutions to business problems faced by these organizations. She has continued to build upon and successfully apply this experience throughout her career. EXPERTISEGlobal Product & Brand ManagementStrategic Marketing & PlanningProduct Portfolio & Lifecycle ManagementProduct Development & Roadmaps Market Research & Customer Requirements Clinical, Patient, & Consumer MarketingEvidenced-Based Marketing Market DevelopmentNew Product Launch & IntroductionCross-Functional Program ManagementProduct & Program Requirements DefinitionFinancial Analysis, Forecasting, & Data Analytics Contracts, Negotiations, & PricingLEADERSHIPTalent Development & ManagementCross-Functional Team LeadershipInfluencing, Communications, & PresentingBusiness DevelopmentKOL Relationships & Development OEM Relationship Management Vendor & Partner RelationsStakeholder CollaborationAgency Relationship ManagementINDUSTRY KNOWLEDGE Marketing Campaign StrategyMarketing Lead GenerationContent & Digital Marketing Strategy Go-To-Market PlanningRich Media ContentSales Training, Education, & EnablementResource Allocation & SKU RationalizationProduct Packaging Design & RequirementsSKILLSCRM, Data Analytics, & Business Intelligence Tool UsageSales & Marketing PromotionsBrand/Product Guides & Key Message DocumentsBusiness & Marketing PlansProduct Ideation ProposalsQuarterly & Annual Portfolio ReviewsProduct & Marketing Resource GuidesCreative BriefsTechnical Documentation & MemosSales & Marketing PresentationsStorytelling
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