Kristin Hylek

About Kristin Hylek

Experienced Marketing, Communications and Public Relations professional with a demonstrated history of working in both non-profit and corporate. Skilled in Crisis Communications, Event PR, Social Media, Influencer Engagement, Media Relations, and Corporate Communications.

Experience

1. Marketing & Communications Director

   Ronald McDonald House

   Jan 2016 — Present · Chicago, IL, US

   Develop innovative media, PR and crisis communication strategies that align with the RMHC vision, mission and brand strategy.• Build and maintain strong working relationships with internal and external clients, including media contacts, influencers, brand representatives, and agency partners.• Engage media to build relationships, optimize press coverage and promote brand mission and values.• Develop and distribute press materials, handle all press inquiries and media training. • Utilize Meltwater platform to monitor, measure and evaluate media coverage.• Create executive speeches and presentations to deliver consistent message across all internal and external communication channels.• Lead strategy for all RMHC Global social media accounts through development of educational, visual and entertaining content, resulting in increased engagement and channel growth.• Oversee team responsible for social media content curation, monitoring, and engagement to ensure efforts meet key deliverables and measurement goals.• Build and strengthen key partnerships with influencers to amplify coverage and maximize effectiveness of marketing and communications efforts.• Manage promotional initiatives and special events to enhance press coverage, social media and influencer engagement.• Utilize key measurement and data-driven insights to inform strategies and activation plans.

Education

• Purdue University

  Bachelor of Arts, Communication, Public Relations

  1998 — 2002

Skills

• Editing
• Strategic Communications
• Community Outreach
• Integrated Marketing
• Sponsorship
• Copywriting
• Event Planning
• Journalism
• Program Management
• Publicity
• Social Networking
• Public Relations
• Internal Communications
• Social Media Marketing
• Media Relations
• Digital Marketing
• Newsletters
• Blogging
• Marketing Communications
• Facebook
• Advertising
• Event Management
• Crisis Communications
• Strategic Planning
• Marketing
• Corporate Communications
• Public Speaking
• Social Media
• Brand Management
• Marketing Strategy
• Ap Style
• Leadership
• Press Releases