Kristin Herrmann-Ratz
VP Marketing. Ex P&G, Private Equity. Expertise: Brand & General Management | Strategic Marketing | P&L | eCommerce | Product Innovation | Integrated Marketing | Product Marketing | Sustainability | Strategy |
- Role
- VP of Marketing at Highline Warren
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Kristin Herrmann-Ratz
Strategic thinking and results-driven marketing leader with over 20 years experience…
Experience
VP of Marketing
Aug 2021 — Present · Naperville, IL, US
Highline Warren’s unique position in the market as an innovative manufacturer and distributor for automotive maintenance products across three channels; warehouse re-distributors, retail and quick lube shops, we provide efficiency, personalized assortment, and dependable partnerships. Responsible for all aspects of marketing across recently integrated Highline Aftermarket and Warren Distribution. Integrated and lead first marketing organization of 14+ marketers across brand, packaging/design, digital/eComm transformation, analytics & promotions, customer experiences and national sales. Stood up and lead first company CRM and key lead for company brand re-positioning and quick lube re-positioning.
Education
University of Michigan
Master of Science - MS
Purdue University
Bachelor of Science - BS
Skills
- Competitive Analysis
- Product Innovation
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Customer Marketing
- Trade Marketing
- Consumer Products
- Shopper Marketing
- Brand Equity
- Consumer Insight
- Management
- Fmcg
- Marketing
- Customer Insight
- Marketing Research
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