Kristine Vick

About Kristine Vick

Internally driven for external optimization, I am a B2B marketing expert with a specialty in AI and analytics. My focus is on maximizing the development of the pipeline. I thrive on integrating different pieces of the marketing mix to create a new standard of excellence.Sparked by new ideas and fueled by collaborative opportunities, I am passionate about integrating the ‘best of the best’ ideas into compelling blockbuster campaigns across multiple channels. I hold a resolute belief that positive people connections provide raw energy to ignite collaborative relationships now and for the future. Reputed for collaborative, transparent leadership style, I am known for providing a ‘win-win’ for those within the scope of my influence. My work style is purposeful yet creative, productive yet fun, as I am constantly juggling different ideas and projects for increased pipeline development.Associates and clients trust they will receive fresh campaigns that are of extremely high caliber when working with me. I am proud to consistently challenge myself to get better with each new opportunity.Specialties: analytics, SAS, B2B marketing, social media marketing, digital marketing, field marketing, business analytics, business intelligence, marketing, lead nurturing, demand generation, lead generation, online advertising, predictive analytics, data mining, text analytics, customer analytics, branding, webinars, online marketing strategies, live event strategies.

Experience

1. Principal Marketing Specialist Analytics

   SAS

   Jul 1998 — Present

   Kristine Vick performs strategic activities associated with the planning and implementation of field marketing efforts aligned to SAS’ overall sales and marketing strategy for the Analytical product suite within the Americas. Kristine develops a comprehensive marketing plan that includes: integrated campaigns, regional and national events, lead generation, lead acceleration, awareness, and digital marketing efforts all around Analytics, Business Intelligence, and Data Integration for all verticle markets & across industries.Kristine is responsible fore marketing efforts designed to accelerate revenue and productivity for the field through an integrated approach to support Business Analytics.

Education

• UNC Charlotte Belk College of Business

  Bachelor's degree, Business Administration and Management, General

  1990 — 1994

• University of North Carolina at Charlotte

  BS, Business Administration

  1990 — 1994

Skills

• Solution Selling
• Segmentation
• Field Marketing
• Marketing Communications
• Online Advertising
• Product Marketing
• Social Media Marketing
• Digital Marketing
• Marketing Automation
• Multi-Channel Marketing
• Business Alliances
• Business Intelligence
• Management
• Marketing Roi
• Predictive Analytics
• B2b Marketing
• Crm
• Online Marketing
• Lead Management
• Marketing
• Integrated Marketing
• Go-to-Market Strategy
• Strategy
• B2b
• Business Analytics
• Marketing Strategy
• Data Mining
• Customer Relationship Management (Crm)
• Leadership
• Analytics
• Sas
• Enterprise Software
• Webinars
• Lead Generation
• Strategic Partnerships
• Demand Generation
• Campaign Management