Kristi Netta
Customer Success Manager @Neople
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WORK HISTORY
Customer Success Manager @Neople
Berlin, DE
Founded in 2023, Neople is transforming who we work with collaborative AI. Neople are digital coworkers designed and trained to assist team members with routines, repetitive tasks, and creating truly human responses to customer support requests. Neople is championing the movement towards agentic AI, with Neoples already working at leading brands across Europe including HOLY, Levis, The Social Hub, and PSV.My areas of responsiblity: Manage 50+ customers succeed on their mission to bring digital coworkers into their teams Onboard teams from 3 - 30 to using their Neoples to hit KPI goals Grow our internal processes towards scalability, simplicity, and data cleanliness Collaborate with Product, Tech, Support, and Marketing teams on ensuring a seamless customer experience
EDUCATION
University of Tartu
Master of Arts - MA
Tallinna Saksa Gümnaasium
Highschool Diploma
University of Tartu
Bachelor of Arts - BA
Freie Universität Berlin
Master's degree
ABOUT KRISTI NETTA
How does an Estonian theatre critic end up in Recruitment and Sales in Berlin’s startup scene? While still in Estonia back in 2014, Berlin was like a magnet, with its LGBTQ-friendly vibe and vibrant arts scene. When I finally got here 10 years ago, I no longer saw a writing career for me here. Instead, I pivoted, and dove into the startup world as a \"Quereinsteiger\". My first stop? Passion.io, where I worked as a Customer Success Manager for a product that, pre-COVID, made online fitness influencer-led workouts quite revolutionary. Next, at Beam, a logistics company builder, I learned the ins and outs of startup creation, and managing full cycle recruitment, and did structured interviewing and personality assessments to locate talented entrepreneurs, i.e founders-to-be. Nearly four years and seven startups later, I took those lessons to Mondu, a high-growth B2B BNPL provider, where I helped scale their team by over 50 commercial hires. Later on, I joined the sales team, and learned the basics of business development and CRM. My recruitment and sales merger let me to Talent Tree, where I consulted growing companies on recruitment and team scaling, and was the door-opener for our recruiters and consultants. I supported my teammates with Salesforce, and trained them to use the CRM for their success for scaling key account management. I extensively tested cold outbound emailing and LinkedIn campaigns, and helped shape the outreach strategy. In May 2025 I joined Neople to make AI a much larger element of my daily work. Neople is aiming at fully changing what is (and should be) human powered, and what can and should be AI powered. In my role as customer success manager, it will be my responsibility to ensure our customers get the best experience in using the tool and service.
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