Kristine Glass
- Role
- Marketing Director at Wiss
- Location
- Scranton, PA, US
- LinkedIn followers
- 500 followers
About Kristine Glass
I’m a marketing and communications leader who combines creative vision with operational…
Experience
Marketing Director
Jan 2021 — Present
I lead the marketing team strategizing to increase brand awareness and grow/retain talent acquisition. • Manages full rebrand via website modernization and digital content creation • Oversees research, content development, and copyrighting to advance digital marketing strategies • Collaborates with agency vendors to promote employee and client stories via short form video • Boosted effectiveness of social media campaigns utilizing advanced platform metrics. Increased followers by 35% on LinkedIn, Instagram, Twitter and Facebook • Built process in Salesforce and Deltek Vantagepoint CRM platforms to analyze website leads. Increased website leads by 20% via strategic social media campaign
Skills
- Customer Insight
- Data Analysis
- Consumer Behavior
- Market Research
- Advertising Research
- Survey Design
- Questionnaire Design
- Online Research
- Marketing Research
- Spss
- Consumer Behaviour
- Segmentation
- Brand Equity
- Focus Groups
- Primary Research
- Quantitative Research
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