Kristine Garcia

About Kristine Garcia

Marketing executive who turns complexity into clarity—leading go-to-market and growth strategy across SaaS, digital media, content and marketing services in healthcare and related sectors. Experienced in pricing, segmentation, and commercialization that drive measurable revenue growth and margin impact. Known for cross-functional leadership, data-driven enablement, and positioning that turns marketing into a true growth engine.As VP of Product Marketing at WebMD Ignite, I lead strategy, positioning, and commercialization for a portfolio spanning SaaS and content, digital media and data activation with identity-based personalization, and marketing services, serving healthcare and related sectors. My expertise includes GTM strategy, pricing and segmentation, brand and messaging development, and data-driven enablement—grounded in cross-functional leadership and commercial rigor.Areas of focus that drive business impact include:• Go-to-market strategy and growth execution across SaaS, media, and marketing services• Market segmentation, pricing, and portfolio strategy to optimize revenue and margin• Product and brand positioning that clarifies value and drives commercial performance• Customer and market insights that inform roadmap and campaign strategy• Cross-functional leadership aligning Product, Sales, and Commercial Operations• Sales enablement and storytelling that accelerate adoption and revenue growthI’ve led large-scale product and campaign launches that consistently delivered revenue growth, improved margins, and strengthened competitive differentiation. I’m passionate about mentoring high-performing teams and connecting marketing strategy to business outcomes—especially where marketing operates as a growth engine, not a cost center.

Experience

1. Vice President of Product Marketing

   WebMD

   Mar 2022 — Present · New York, NY, US

   Lead product marketing and go-to-market for a portfolio of SaaS, advertising, and education solutions for U.S. health systems and payers. Drive growth through clear positioning, pricing/packaging, and sales enablement in partnership with Product, Sales, and Operations.Key highlights • Built and scaled the product marketing org supporting 80+ offerings; instituted role clarity, playbooks, and repeatable GTM workflows. • Established portfolio-wide pricing and packaging governance—value-based models, discount guardrails, and ROI storytelling—aligned with Sales. • Unified the portfolio narrative and enablement for education, marketing measurement and media solutions; launched standard training, discovery guides, and objection handling.

Education

• The City College of New York

  BA, Communications - Media and Journalism

Skills

• User Interface Design
• Web Analytics
• Strategy
• New Media
• Content Management
• Mobile Marketing
• Digital Media
• Team Management
• Editorial
• Agile Project Management
• Product Management
• Social Media
• Online Marketing
• Online Advertising
• Project Management
• Mobile
• Digital Marketing
• Interactive Advertising
• Social Media Marketing
• Analytics
• Start-Ups
• Mobile Devices
• Web Development
• SEO
• Product Development
• Mobile Applications
• Marketing
• User Experience
• Content Strategy
• Advertising
• Web Design
• Journalism
• Digital Strategy
• Wordpress