Kristin Fletcher

B2B Marketing & Communications Leader | Global Product Marketing Lead, IBM Consulting

Role
Global Product Marketing Lead, Strategy & Transformation - Ibm Consulting at IBM
Location
Barrington, IL, US
LinkedIn followers
500 followers

About Kristin Fletcher

Product marketing and strategic communications leader with deep experience driving consideration, demand and revenue growth for global consulting and professional services firms. Trusted advisor to executive leadership with a strong record of building high-performing teams and delivering integrated go-to-market campaigns. Currently Global Product Marketing Lead for IBM Consulting, responsible for its Strategy & Transformation service line and CXO and Industry marketing initiatives, overseeing a matrixed team shaping messaging, positioning and multi-channel demand generation supporting our AI-enabled enterprise transformation, business domain and industry consulting solutions. Broad expertise spanning go-to-market strategy, product and brand marketing, ecosystem marketing, thought leadership, media and analyst relations, and M&A integration and change communications.

Experience

  1. Global Product Marketing Lead, Strategy & Transformation - Ibm Consulting

    IBM

    Apr 2025 — Present · Chicago, IL, US

Education

  • Drake University

    BA, Journalism & Mass Communications

Skills

  • Social Media Marketing
  • Integrated Marketing
  • Strategic Communications
  • Writing Skills
  • Media Planning
  • Communications Strategy
  • Digital Marketing
  • Creative Strategy
  • Social Media
  • Marketing Strategy
  • Press Releases
  • Copywriting
  • Speech Writing
  • Advertising
  • Interactive Marketing
  • Digital Strategy
  • Crisis Communications
  • Media Relations Training
  • Marketing Communications
  • Corporate Communications
  • Public Relations Skills
  • Event Planning
  • Brand Development
  • Public Relations
  • Internal Communications
  • Media Relations

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Kristin Fletcher — Global Product Marketing Lead, Strategy & Transformation - Ibm Consulting at IBM in Barrington, IL, US | Unifers