Kristin Edwards
Senior Advisor, Merchandising, Dell Technologies | Simon MBA \'22 | AftoTech 2023
- Role
- Senior Advisor, Us Dell Com Merchandising (Software & Peripherals) at Dell Technologies
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Kristin Edwards
With combined experience in Digital Marketing, Communication Strategy, and Outreach & Engagement, for start ups, nonprofits, and corporate tech, I am passionate about using insights and making strategic and creative recommendations to reach KPIs.
Experience
Senior Advisor, Us Dell Com Merchandising (Software & Peripherals)
Jul 2022 — Present · Round Rock, TX, US
Manage the categories within Software & Peripherals (S&P), including but not limited to Keyboards & Mice, Docking Stations, Gaming Accessories and 3rd Party Electronics. • Work cross-functionally to develop and execute comprehensive merchandising strategies for the US Dell.com, contributing to the growth of a $200 million S&P business by increasing visibility, conversion rates, and revenue. • Increased our S&P business Revenue by 2% and Margin by 4% YoY from FY23 to FY24.• Manage a $3 million gift card budget, demonstrating expertise in strategic financial planning and allocation to maximize the impact of gift card programs.• Collaborate with cross-functional teams, including finance and operations, to align gift card strategies with overall business goals and objectives.
Education
University of Rochester - Simon Business School
Master of Business Administration
The Ohio State University
Bachelor of Arts (BA)
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.