Kristine W.

About Kristine W.

I lead and develop high-performing teams in a fast-paced, matrixed environment. Experience with managing resources (multi-million dollar budgets and tight timelines) to deliver impactful results.I grow and enhance clients\' brands by utilizing an integrated and strategic marketing approach. Working closely with creative and strategy teams, digital performance media campaigns are launched with ongoing A/B testing and optimizations made to always improve outcomes in an effort to exceed KPI goals. Working with the research teams, I help build customer personas, map user journeys and mine data to better inform decisions and grow the business. Digital: Multi-platform display campaigns with retargeting, mobile geo-fencing technology, video, streaming audio, CRM integration and personalized email campaignsSearch: Paid and Organic search, SEM/SEO and GEO Social Media: ads and content management (Facebook, Instagram, LinkedIn, X, Reddit, Pinterest, YouTube, TikTok, blogs, etc.) Traditional media/marketing: Television, radio, print, out-of-home, direct mail, trade shows, sales collateral, events and experientialIndustries: healthcare, medical devices, life sciences/pharmaceutical, hospitality, education, residential and commercial construction & design, financial services, and consumer packaged goodsNew business development.

Experience

1. Chief Marketing Officer

   MKR

   Feb 2024 — Present

Education

• University of Florida

  BS, Business Administration/Marketing

  1989 — 1993