Kristine Sockwell Friend
Chief Marketing Officer @The St. James
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WORK HISTORY
Chief Marketing Officer @The St. James
Washington, DC, US
EDUCATION
Spelman College
BA, Psychology, Math
Georgetown University McDonough School of Business
MBA, Marketing
Columbia University
MA, Organizational Development
ABOUT KRISTINE SOCKWELL FRIEND
GLOBAL MARKETING STRATEGY | BRAND MANAGEMENT | DIGITAL MARKETINGInnovative executive marketing leader with track record of executing integrated brand marketing, digital media and promotional programs. Over 15 years’ experience developing and implementing profitable sports marketing, global advertising, partnership and brand management plans. Effective leadership skills which motivates teams to optimal goals achievement. Aligns global marketing strategies with corporate objectives, increasing brand awareness and global sales. Partners cross-functionally in developing content marketing strategy, pricing and revenue approaches, driving multi-platform media plans, customer acquisition and digital media campaigns. Builds and sustains strong relationships with internal and external stakeholders. Strong communication and negotiation skills. SKILLS & QUALIFICATIONS:• Portfolio & Brand Marketing Strategy • Digital Marketing, User Experience & Website Design • Multi-Platform Marketing & Budget Management • Digital Marketing Plans & Social Channels• Project Management & Business Development• Research, Analysis & Reporting• Marketing Strategy & Digital Media Management • Global Marketing & Social Media Strategy• Sports & Entertainment Marketing • Partnership Marketing• Leadership & Strategic Marketing
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