Kristine Setschin
Director Regional Marketing, Emea @GitLab
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WORK HISTORY
Director Regional Marketing, Emea @GitLab
Lead marketing strategy and execution in EMEA, aligning with sales to drive both direct and partner-led demand- Scale regional marketing while balancing EMEA unique market needs- Develop a structured approach to channel marketing, strengthening GitLab’s partner ecosystem- Act as the key liaison between field sales and the broader marketing team, ensuring insights shape strategy- Analyse and report marketing impact to various stakeholders, from local leadership to executives- Collaborate with Integrated Marketing Leadership and ABM teams to optimise top-of-funnel efforts- Ensure high ROI from marketing programs through operational rigour, budget management, and continuous optimisation.
EDUCATION
Aston University
Master's degree, Language Interpretation and Translation
SKILLS
ABOUT KRISTINE SETSCHIN
I don\'t sell, I don\'t market. I help. My passion lies within bringing the right people together for the maximum benefit for all parties. Seeing people succeed, is what really drives me.As the Director of Regional Marketing EMEA at GitLab, I lead a team of marketers who develop and execute a regional demand generation strategy in line with the company\'s sales goals. I have over 15 years of experience in marketing, sales, and business development, spanning various industries and markets.I am passionate about enabling the success of GitLab\'s customers, partners, and employees. I have a proven track record of delivering innovative and effective marketing campaigns, collaborating with senior leaders and cross-functional teams, and managing budgets and resources. I am also a certified digital and ABM marketer and a lifelong learner with thirst to develop my skills and knowledge.
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