Kristine Kawakubo

Creative Director @Sony Music Entertainment

London, GB

Implement ideas based on a thorough understanding of the featured artist, their music and audience dynamics- Collaborate cross-functionally to develop concise content strategies tailored to each artist, furthering their social narrative while effectively driving music engagement- Generate, refine and implement social media content concepts to support key releases- Keep abreast of current and emerging content formats on platforms such as TikTok, Instagram, YouTube and others- Recruit and assemble a competent team of production crews, producers, videographers and editors for external content creation needs- Develop a pool of social content producers/editors to work with individual artists to tailor content for their respective social media channels- Ensure consistency and quality of visual elements, product integration and overall design aspects (including layout, components, colour schemes, typography, imagery, etc.) across all campaigns- Leverage data, insights and collaborative discussions to formulate impactful campaigns in coordination with the marketing team- Ensure alignment of messaging across label-owned online platforms as part of international marketing efforts- Oversee the creative direction of all digital and social design efforts- Explore innovative and disruptive ideas for branding, messaging and advertising campaigns- Monitor, analyse and adapt strategies accordingly to capitalise on emerging trends- Manage adherence to project budgets and schedules, working closely with the Technical Director and Producer- Effective communication of creative ideas through presentations and collaboration with internal and external stakeholders.

London College of Communication, University of the Arts London

Master’s Degree

Edinburgh College of Art

Bachelor's degree