Kristine Anderson

Senior Digital Project Manager @Clinical Trial Media

Hauppauge, NY, US

Negotiate and place multi-million-dollar advertising schedules and media placements for broadcast television, radio, cable and digital platforms in national and international markets, specializing in patient recruitment.• Execute and manage effective media buys for clients in the clinical trial advertising industries from initial buy assessment, negotiations, and ongoing management and campaign stewardship, and final reporting / reconciliation.• Leverage historical learnings as a guideline to assist in the development of the media budget and strategy in collaboration with clients; monitor and assess ongoing campaign performance, and provide strategic analysis and perspective of campaigns.• Negotiate and purchase media buys in local TV and radio markets throughout the continental U.S. and Canada in addition to network cable and network radio in the U.S. Additional experience in purchasing broadcast TV and radio in Europe, South Africa, Australia, and New Zealand.• Establish and maintain strong advertising sales department and agency relationships on both national and local levels.• Negotiate schedules, costs, promotional opportunities and added value to obtain maximum media value for advertisers with media vendors; perform post-buy analysis and verification, and review/reconcile media vendor invoices for accuracy.• Maintain an up-to-date knowledge of media industry best practices, market conditions, and industry developments.• Interact directly with sales force to determine strategies and goals of their advertising campaigns.• Reconcile and schedule all make-good spots throughout advertising flights; resolve problem situations with media, often by communicating with media sales managers.