Kristin J. Crosley

About Kristin J. Crosley

Results-driven Marketing Leader with proven success driving revenue opportunities through digital, content, and social media campaigns; engagement programs; and lead generation strategies. Seasoned experience directing marketing initiatives in high-tech start-up and Fortune 500 organizations, managing internal and external communications, complex projects, and marketing budgets. Detail-oriented in planning and executing all facets of events and tradeshows, enhancing value propositions, tackling challenges, and propelling sales growth.Areas of Expertise: Marketing Campaign Strategy & Solutions | B2B & Partner Marketing | Engagement Programs | Project Management | Event Management | Global Trade Shows & Kickoffs | Lead & Demand Generation | Marketing Collateral | Strategic Planning & Execution | Vendor Management | Public Relations & Marketing CommunicationsHighlights of Results- More than 10 years of success working remotely to deliver 500+ events, generating leads- Headed all aspects of 30 corporate events in the U.S, Europe, and Dubai, generating leads- Spearheaded the most successful event in SPI\'s history with an ROI of over 900%- Public Relations leadership, writing 40+ press releases with a 150% increase in media coverage- Designed annual user conference strategy and led a committee of 25 for a $1.2 million-dollar event with attendees- Guided a team of 4 in strengthening partner and sponsor participation, reducing user conference costs by Tools: Microsoft Teams, Monday.com, Salesforce, Slack, Cisco WebEx, Jabber, WebEx Teams, GoToMeetings, Zoom, Jive and Microsoft SharePoint Intranet sites, Box, SmartSheets, and Eloqua Engage

Experience

1. Sr Field Marketing Manager Field Marketing Specialist

   Infoblox

   Oct 2023 — Present

   Support the Southeast and TOLA regions - managing events led by Infoblox, channel partners and third-party vendors.• Provide event planning and execution support for the East Region; Collaborate with Creative and Marketing Operations to create event emails and registration pages and jointly manage the execution schedule to ensure quality campaigns are deployed as planned in Monday.com; Clean and upload lead lists from events; Create campaign requests; Track marketing budgets - including creation of Purchase Orders and ensuring vendors submit invoices on time; and provide backend support on national events and activities.• Supported the Great Lakes and Great Plains regions - planned and executed 34 marketing events in a 9-month period with a budget and generated leads. Programs included in-person and virtual events – led by Infoblox, channel partners and third-party vendors.• Planned and managed end-to-end program logistics cross-functionally with Marketing, Sales, Channels and Business Development, and kept all informed of upcoming programs.• Tracked and managed program budgets, reported results and analytics.

Education

• Wilbur O. and Ann Powers College of Business at Clemson University

  BS, Marketing

Skills

• Public Relations
• Demand Generation
• Microsoft Office
• Sales
• Salesforce.com
• Trade Shows
• Direct Marketing
• Management
• Newsletters
• Brand Awareness
• Social Media
• Venue Management
• Corporate Communications
• Outlook
• Email Campaigns
• Customer Programs & Events
• Leadership
• Microsoft Publisher
• Executive Events
• Crm
• Event Planning
• Project Management
• Partner Marketing
• Event Management
• Collateral
• Press Releases
• B2b Marketing
• Customer Case Studies
• Cross-Functional Team Leadership
• Sponsorship
• Marketing Management
• Start-Ups
• Lead Generation
• Strategy
• Advertising
• Return on Investment
• Integrated Marketing