Kristin Rodriguez
Senior Vice President, Content & Strategy @National Research Group
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WORK HISTORY
Senior Vice President, Content & Strategy @National Research Group
EDUCATION
University of Southern California
BA, Public Relations, 3.70
ABOUT KRISTIN RODRIGUEZ
Kristin advises companies on how to better win consumers’ hearts and minds to build stronger brands, products, and services. She specializes in designing and managing customized research studies with the goal of providing actionable, story-driven results to solve business challenges. Through a combination of traditional research techniques and new approaches, Kristin utilizes research insights to provide a holistic understanding of the consumer, why they do what they do, and what companies can do about it. BUSINESS SOLUTIONS: Business Strategy | Brand Management | Marketing & Communications Development I Product Development & Pricing | Customer Experience RESEARCH TOOLS: Market Segmentation | Attitudes & Usage Research | Brand Equity Analysis | Perceptual Mapping | Choice Models | Advertising, Messaging, Packaging & Concept Testing | Brand Tracking | Customer Satisfaction I Shopper Insights I Competitive Analysis I Social Media Influencer Analysis I Prime Prospect Analysis I Car Clinics INDUSTRY EXPERIENCE: Retail I Consumer & Business Technology | Consumer Packaged Goods | Entertainment | Education | Automotive | Restaurant | Paint & Finishes I Insurance & Financial Services I Hispanic & Multicultural I B2B I B2C
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