Kristin Cherry Jackson

About Kristin Cherry Jackson

Here\'s a fact: in 2020, 64% of online shoppers started their search NOT on search engines, but ON AMAZON. The majority of those shoppers completed their purchase on Amazon. 85% of U.S. households are Amazon Prime members, a number that continues to grow. The pandemic hugely boosted shoppers\' comfort with buying jewelry online: Mastercard reported a 38% increase in online jewelry sales in Q4 2020, compared to Q4 2019. Amazon will do well over $1B in jewelry sales in 2022. It\'s a trusted household name and a reliable platform for fast fulfillment. If you aren\'t selling on Amazon, guess whose merchandise all those Amazon shoppers are buying? Your competition\'s. Why struggle to get eyeballs on your own website when the shoppers who are ready to buy are already on Amazon? 21C IS HERE TO HELP. 21C Jewelry Solutions brings jewelry merchants a wealth of specialized knowledge for growing sales, reducing risk, and gaining efficiencies selling online, specializing in Amazon. Our e-commerce team is led by myself and Rosemary Mazza. While I was leading Amazon.com\'s third-party Jewelry category from 20••••18, Rosemary was launching a dozen domestic & international seller storefronts for a major global jewelry concern. Today, we and our global team of ecommerce specialists offer a range of services tailored towards a single focus: partnering with sellers to launch and grow their online presence. Our all-in-one and ad hoc services help jewelry merchants succeed on increasingly competitive jewelry marketplaces— Amazon, Walmart.com, eBay, Shopify, and beyond. 21C KNOWS WHAT IT TAKES to open up shop, drive traffic, optimize conversion, comply with quality assurance policies, and ensure customer delight within the very unique jewelry space. Need help passing the Amazon fine jewelry application? Writing killer listings? FBA inventory forecasts? Marketing campaigns? Plans of Action? Policy compliance assessment? Social media? We handle all these, too. Whether you\'re a manufacturer, a brand owner, an independent retail store or chain, we customize our services to your needs. From strategic advice to tactical assistance, 21C has got you covered.

Experience

1. Partner

   21c Jewelry Solutions

   Mar 2018 — Present · Seattle, WA, US

   I work with jewelry wholesalers and retailers looking to launch on Amazon\'s third-party marketplace, and help existing sellers seeking to boost their business and grow their profit margins. I leverage my specialized knowledge of Amazon\'s complex Jewelry category to assist sellers with fine jewelry quality assurance audit issues, branding, product listing, SEO and discoverability optimization, advertising management, feedback improvement, and much more. Our clients have ranged from bridal to fashion to even body jewelry merchants; fine jewelry makers to costume jewelry manufacturers; startup businesses to veteran Plumb Club members.

Education

• Antioch University Seattle

  Master of Arts - MA, Marriage and Family Therapy/Counseling

• Harvard University

  AB, Government

  1988 — 1992

• Antioch University Seattle

  Master of Arts - MA, Marriage & Family Therapy

• Antioch University Seattle

  Master of Arts - MA, Marriage and Family Therapy

• Antioch University Seattle

  Master's degree

  2022 — 2024