Kristin Bucklen
Brand Marketing Executive, Omnichannel & Customer Experience Transformation
- Role
- Vice President, Consumer Marketing at Madrigal Pharmaceuticals
- Location
- Newark, DE, US
- LinkedIn followers
- 500 followers
About Kristin Bucklen
Experienced Marketing Executive of Omnichannel, Digital, and Brand Marketing (Consumer & HCP) with demonstrated ability to lead and deliver marketing transformation in the pharmaceutical industry. Skilled in Marketing and Operational Change-Management, Developing Global Programs, Digital Marketing, Measurement in Cardiovascular, Renal, and Metabolic, Oncology, Gastroenterology (GI,) Central Nervous System (CNS) and other therapeutic areas. Strong digital marketing professional with a Master of Business Administration (M.B.A.) focused in Marketing and Finance from University of Delaware. and undergraduate degree in Engineering from Lehigh University.
Experience
Vice President, Consumer Marketing
Feb 2023 — Present · Conshohocken, PA, US
As a key member of the Commercial Executive Team, lead and manage the consumer commercial strategic and operational launch planning for the anticipated promotion of one of the first in-market medicines for non-alcoholic steatohepatitis (NASH)
Education
University of Delaware
Master of Business Administration (M.B.A.), Marketing and Finance
1991 — 1993
Lehigh University
Bachelor of Science (B.S.), Materials Engineering
1989 — 1993
Skills
- Neurology
- Digital Marketing
- Marketing Management
- Market Analysis
- Market Access
- Marketing
- Market Planning
- Pharmaceutical Sales
- Managed Care
- Pharmaceutical Industry
- Hospital Sales
- Oncology
- Sales Effectiveness
- Business Planning
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategic Planning
- Competitive Analysis
- Product Launch
- Infectious Diseases
- Management
- Leadership
- Cardiology
- Strategy
- Diabetes
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