Kristin Brown
Commercial Strategy Manager @Dunelm
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WORK HISTORY
Commercial Strategy Manager @Dunelm
Nottingham, GB
EDUCATION
Nottingham Trent University
Bachelor of Science - BS, Bsc Biochemistry and Microbiology
MiniMBA
Mini MBA, Brand Management
SKILLS
ABOUT KRISTIN BROWN
Recognised for leveraging data-driven insights and research to inform strategy development and optimise brand positioning, resulting in increased brand awareness, customer engagement, and business growth. Possessing strong commercial awareness and an ability to analyse global markets, customer behaviours, and competitors to deliver data-driven analytical performance assessments and growth agendas. Skills in brand management include developing and implementing brand standards and guidelines, as well as cross-functional collaboration and leadership. Adept at developing and executing marketing strategies that align with business objectives, including the creation of long and short-term marketing activity plans and content creation through both physical and digital channels. Employing a highly consumer-driven approach that encompasses the development of comprehensive consumer experience and journey maps, resulting in optimised touchpoints and enhanced customer engagement.
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