Kristin Waite Baskett

About Kristin Waite Baskett

As a seasoned Software Product and Technical Marketing Manager, I bring over a decade of experience in driving market adoption of new products and services in the DevOps ecosystem. Leveraging my expertise in product marketing and technical acumen, I excel at creating go-to-market strategies that accelerate sales growth and revenue.Throughout my career, I have honed my skills in developing compelling product messaging that resonates with technical audiences and drives customer engagement. My ability to prioritize and deliver on high-impact product features has resulted in a proven track record of increasing customer acquisition and retention rates.I thrive leading cross-functional teams, working closely with product management, engineering and sales teams to ensure successful product launches and smooth adoption. My talent for talent development has also enabled me to cultivate strong, skilled teams that deliver exceptional results on a consistent basis.Whether it\'s crafting comprehensive product roadmaps, designing effective lead generation campaigns, or using data-driven analysis to make informed decisions, I am dedicated to creating practical solutions that deliver measurable ROI. If you\'re looking for a versatile software product and technical marketing manager who can drive growth and build lasting relationships with customers, I would love to connect.

Experience

1. Director of Product Marketing

   NEOGOV

   Aug 2025 — Present

   I currently lead product marketing strategy to position NEOGOV’s public sector HR and talent management solutions for growth. My role connects customer needs with market opportunities, ensuring our messaging and go-to-market plans resonate with the agencies we serve.Key focus areas include:Driving product positioning and narratives that highlight our value to the public sector.Partnering with Product, Sales, and Customer Success to shape roadmap, enablement, and adoption.Leading go-to-market planning for launches, aligning cross-functional teams for impact.Using customer insights and market analysis to refine our story and differentiate in a competitive space.I’m passionate about turning complex products into clear, compelling stories that drive adoption and growth.

Education

• University of Northern Colorado

  Bachelor of Science (B.S.), Business Administration and Management

  2010 — 2012

• Front Range Community College

  Business

  2007 — 2011

Skills

• Product Marketing
• Solution Selling
• Enterprise Software
• Customer Service
• Microsoft Word
• Competitive Analysis
• Start-Ups
• Software
• Microsoft Excel
• Software Documentation
• Sales
• Sales Enablement
• Strategic Planning
• Lead Generation
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing
• Go-to-Market Strategy
• Software Industry
• Strategy
• Crm
• Business Development
• Marketing Communications
• Storage