Kristin Aytona

About Kristin Aytona

OVERVIEW:Creative professional with 10+ years of experience in Advertising/Marketing for global lifestyle brands such as L’Oréal, Nautica, and PepsiCo. Hands-on creative leader skilled in ideating original concepts, executing on-site art direction, leading creative design and managing post-production processes. Proven track record in delivering large-scale seasonal campaigns and overall branding with holistic, story-driven content across multi-platform channels; including print, tv/broadcast, digital and social media, ecommerce, in-store, out-of-home, licensing and pr/events. Able to work directly with stakeholders, partner with cross-functional departments, and foster a collaborative team environment towards unified brand voice.EXPERTISE:• Creative Strategy and Branding, Concept Development, On-Site Art Direction, Post Production Management, Visual Design Leadership• Global Marketing Communications: Print Media, TV/Broadcast, Film/Motion, Digital Marketing, Social Media and Mobile Platforms, Ecommerce, In-store Retail, OOH, Licensing, PR/Editorial• Video Storyboarding, Photography Styling, Retouching• Graphic Design, Brand Identity, Product Development and Packaging• Project Management, Stakeholder Relations, Collaborative Partnerships, Mentorship, Social Responsibility InitiativesTECHNICAL SKILLS:• Adobe Creative Suite: InDesign, Photoshop, Illustrator, XD, Bridge, Lightroom• Microsoft Office: Keynote, Powerpoint, Word, Excel• Typography, Illustration, Production Mechanicals• Self-Publishing Programs, Mobile Apps, Design Software• UX/UI Design

Experience

1. Creative Brand Lead Ad

   L'Oréal

   Jun 2021 — Present

   BRANDS:Redken / Pureology / Mizani / L\'Oréal Technique

Education

• Towson University

  Bachelor of Science Degree in Business/Marketing

• School of Visual Arts

  Advertising & Graphic Design

• Fashion Institute of Technology

  Accessories Design

Skills

• Illustrator
• Advertising
• Magazines
• Creative Direction
• Social Media
• Art Direction
• Digital Strategy
• Image Manipulation
• Marketing
• Digital Marketing
• Fashion
• Graphics
• Creative Strategy
• Adobe Creative Suite
• Graphic Design
• Branding & Identity
• Packaging
• E-Commerce
• Integrated Marketing