Kristina Vann
Marketing Operations Strategist - Platform Enablement @Principal Financial Group
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WORK HISTORY
Marketing Operations Strategist - Platform Enablement @Principal Financial Group
Manage various marketing technology platforms utilized by the entire enterprise, including Salesforce Marketing Cloud, Wrike, Bynder, Brightcove, Litmus, BigMarker, and Cvent- Lead RFPs for platforms, including coordination with the Sourcing department, discovery and documentation of business and technical requirements, coordinating demos, and synthesizing multiple business partners’ feedback- Conduct regular platform audits to ensure inactive users are cleaned up, security standards are being met and the platform is continuing to meet usage standards- Partner with technical teams to implement platform integrations, onboarding, and best practices- Manage vendor relationships including regular touch bases, troubleshooting, and production enhancements- Create and provide platform reports and dashboards to business partners- Analyze and identify opportunities for workflow efficiencies and foster change within process management tools and practices- Create and adhere to software and platform governance and best practices while fostering adoption across the enterprise - Provide guidance and leadership to two software engineers based in India
EDUCATION
Drake University
B.S.B.A., International Business and Marketing
The University of Iowa Tippie College of Business
Master of Business Administration (MBA), Marketing Certificate
Université Blaise Pascal (Clermont-II) - Clermont-Ferrand
Study Abroad, International Business with French
ABOUT KRISTINA VANN
I am a marketing technology and operations professional with a passion for process improvement and problem solving. In my early career I managed marketing campaigns from start to finish: developing the strategy, creating content, building emails and audiences in Salesforce Marketing Cloud, and managing the analytics to determine success. My passion has since evolved to working as a project and program manager between marketing and IT teams to find the best technical solutions for complex marketing skills list below does not imply licensure, training, or the ability to solicit products or services.
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