Kristin Simmons
Growth Marketing Leader 🚀 | Ex-Salesforce | GTM Strategy, Demand Gen & Partnerships | Community Builder
- Role
- Head of Strategic Marketing Programs at Cordial
- Location
- Reading, MA, US
- LinkedIn followers
- 500 followers
About Kristin Simmons
I’m a growth marketing leader who loves building from scratch -especially when the stakes are high and the timeline is yesterday. Over the last 12+ years, I’ve led across marketing, customer success, sales, and partnerships in B2B SaaS and eCommerce. That breadth isn’t a detour.it’s my SUPER POWER. I bring a complete view of the customer journey, giving me the insight to craft marketing strategies that don’t just generate leads, they convert, retain, and grow revenue. I know how to connect with customers and how to build communities that generate growth.Right now, I lead marketing and partnerships at a Shopify and Salesforce agency. I built our demand gen function from the ground up with leads converting at 58% to MQL, and 11% to SQL before we ever ran a paid ad. I launched and helped scale our Shopify practice from 0 to 6 new clients in its first year. Before that, I was on the product marketing team at Salesforce Commerce Cloud, leading GTM strategy, product launches, and sales enablement on key products that helped drive a 50% increase in pipeline and attributed $25M in revenue. People usually tell me they love my energy which makes me a fit for startup environments where enthusiasm isn’t just welcome, it’s required. I’ve led lean teams (4 FTEs + contractors), partnered tightly with sales, and rolled up my sleeves more times than I can count.Lastly but most important- I\'m a Boston-area mom of two. Dog obsessed. Fluent in sarcasm and Google Slides. Will show up with a GTM plan and memes (which I did once call “me-me’s” in front of Gen Z and I’ve never lived it down)
Experience
Head of Strategic Marketing Programs
Nov 2025 — Present
Education
UMass Boston
Communication and Media Studies
Skills
- Operations Management
- Client Development
- Crm
- Enterprise Software
- Business Development
- Project Management
- Sales Operations
- Customer Retention
- Customer Service
- Training
- Program Management
- Sales Presentations
- Salesforce.com
- Sales Process
- Cold Calling
- Strategy
- Negotiation
- Saas
- Leadership
- Process Improvement
- Account Management
- Microsoft Office
- Sales
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