Kristina Raid
International Distribution Strategy and Financial Management at Warner Bros.
- Role
- Executive Director Strategy, Operations and Local Productions at Warner Bros. Pictures
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Kristina Raid
Executive with extensive experience driving distribution, finance, and organizational…
Experience
Executive Director Strategy, Operations and Local Productions
May 2020 — Present
Drive theatrical distribution strategy and oversee P&L and box office forecasting for individual films and the annual slate, from greenlight to release. Continually evaluate risks and opportunities to performance based on competitive landscape trends and market signals.Designed and implemented a forecasting model, improving accuracy and responsiveness to market dynamics and management requests.Negotiate and manage distribution and vendor deals, expanding revenue streams and increasing profit margins.Spearhead alternative content and catalogue re-release strategy in line with company-wide franchise initiatives, delivering incremental box office at a 90% gross margin.Oversee greenlighting, scenario modeling, and investment evaluation of local language productions. Negotiate co-production, acquisition and distribution deals with producers.Manage day-to-day operations across international markets, including organizational structures, process improvements, staffing, financial and legal matters. Lead restructuring initiatives to enhance operational efficiency and support long-term strategic goals. Monitor and assess industry trends and market dynamics to inform business decisions and optimize performance, including competitive strategies, release windows, macroeconomic shifts, inflation, and exchange rate fluctuations.
Education
University of California, Los Angeles
Bachelor of Arts (B.A.)
1995 — 1998
University of Southern California - Marshall School of Business
Master of Business Administration (MBA)
1999 — 2001
Skills
- Management
- Social Media Marketing
- Negotiation
- Operations Management
- Marketing Strategy
- Forecasting
- Financial Modeling
- Entertainment
- Strategic Planning
- Long Range Planning
- Business Strategy
- Strategy
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