Kristin Stroud

About Kristin Stroud

Passionate about bringing healthcare innovation to consumers. Experienced marketing leader with expertise in driving product launches, delivering results across the product lifecycle, and developing market-driven strategy. Demonstrated ability to excel in increasingly complex and strategic roles, delivering results that advance business goals and patient outcomes. Product launch | consumer | marketing | management consulting | product development

Experience

1. Director, Product Marketing

   Freenome

   Jan 2026 — Present

   Head of Product Marketing, including aspects of pre-commercial market-shaping activities for the company’s first product in the $20Bn non-invasive colorectal cancer screening market∙ Lead go-to-market strategy and cross-functional launch execution for Freenome’s products, driving launch readiness and market adoption∙ Own marketing strategy across HCP, patient, and health system segments, shaping audience-specific positioning, messaging, and campaign execution to drive engagement and adoption∙ Own voice of customer insights and product marketing for pipeline programs, translating market feedback into positioning, messaging, and commercialization strategy∙ Partner with Product Management, Medical Affairs, Clinical, and Commercial teams to align strategy, evidence, and launch plans∙ Shape broader upstream and downstream marketing strategy across Freenome’s early cancer detection portfolio

Education

• UCLA Anderson School of Management

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2013 — 2015

• UC San Diego

  B.A. Psychology