Kristina Murray
Sr. Director, Consumer Insights
- Role
- Senior Director, Consumer Insights & Marketing Strategy at Royal Caribbean Group
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Kristina Murray
Experienced Consumer Insights Specialist with 15 years of experience in market research with a demonstrated history of working in the leisure, travel & tourism industry. Skilled in Statistical Data Analysis, Advertising, Consumer Marketing, Focus Groups, Innovation, Product Research, Segmentation, and Market Analysis. Unique ability to translate quantitative and qualitative findings into story driven presentations that drive the strategic vision of the company globally. Strong marketing professional with a Master of Business Administration (MBA) focused in Marketing from Florida International University.
Experience
Senior Director, Consumer Insights & Marketing Strategy
Feb 2025 — Present · Miami, FL, US
Education
Florida International University
Master of Business Administration (MBA), Marketing
2013 — 2015
Florida International University
Bachelor of Business Administration (BBA), Marketing
2007 — 2010
Skills
- Survey Design
- Digital Media
- Media Planning
- Market Research
- Direct Marketing
- Event Planning
- Advertising
- Magazines
- Consumer Marketing
- Market Analysis
- Email Marketing
- Focus Groups
- Behavioral Interviewing
- Social Networking
- Consumer Behaviour
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Marketing
- Database Marketing
- Social Media
- Statistical Data Analysis
- Leadership
- Newspapers
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